Establishing thought leadership on Social Media isn’t just a matter of setting up a Twitter account and sending out Tweets. It requires having a strategy that supports both organizational communications with professional objectives. It also requires having a consistent persona and skillfully navigating the fuzzy boundaries of personal/professional and public/private in a networked world. This session will share a framework for different styles of authentically engaging on social channels via Twitter and why and how it can build influence over time. Participants will also learn the art of writing the great tweets and LinkedIn Status Updates that get noticed.
Agenda
Welcome
Quick Overview: Session, Schedule, Wiki, Calls/Fuze, Melissa/Technical Support
Supporting Your Organization’s Communications Strategy AND your professional development
Building Your Leadership Profile With Social
Boundary and Reputation Management On Social: A Framework
Uncovering Your Authentic Personal Brand
Writing Your Social Media Elevator Pitch
Writing great social media Tweets and social media updates that get noticed
Presentation 1 hr, followed by Q/A
Module 1
Discovering Your Personal Brand on Social
Recording:
Establishing thought leadership on Social Media isn’t just a matter of setting up a Twitter account and sending out Tweets. It requires having a strategy that supports both organizational communications with professional objectives. It also requires having a consistent persona and skillfully navigating the fuzzy boundaries of personal/professional and public/private in a networked world. This session will share a framework for different styles of authentically engaging on social channels via Twitter and why and how it can build influence over time. Participants will also learn the art of writing the great tweets and LinkedIn Status Updates that get noticed.
Agenda
Pre-Reading:
Using Twitter for Thought Leadership Strategy
http://www.bethkanter.org/thought-leadership/
Pre-Course Assessment: Participants will be required to complete an assessment before the first class meeting
Homework:
-Reflect on how your personal brand can best support your organization's strategy or your professional development
-Set up or Revise your Twitter Profile/Elevator Speech
-Practice writing great Tweets
Recording Link
Additional Reading and Resources
Personal Brand
Writing Great Tweets
Technical Information
Meeting ID: 27637030
Join Online Meeting: http://fuze.me/27637030
Join by phone:
Dial phone number and enter the Meeting ID when prompted
- Toll-Free:(855) 346-3893
- Toll: +1 201-479-4595
Please bring a headset to every webinar so we can avoid audio feedback.
For technical support, please contact:
Melissa Kaplan, kdmc.melissa@gmail.com
818-922-4605